Banco Mediolanum Guitar BCN 2027: Ivan Herzorg

Ivan Herzog does not follow ready-made formulas nor does he seek to fit into the industry’s moulds; his music springs from a space of absolute creative independence and craftsmanship. With a raw, honest and unpretentious sensibility, this singer-songwriter manages to blend the universality of pop with nuances of the most intimate folk, transforming the everyday experiences of modern life into authentic generational anthems.

After making a big splash on social media with viral videos that racked up over a million views, the artist cemented his status with his acclaimed debut, Disco de Oro. That first album paved the way for his successful ‘Tienes que verlo’ Tour, taking him to the country’s leading venues and causing a real frenzy at the box office thanks to the unwavering support of his fan club, the Pelotón H, with whom he sold out venues in cities such as Madrid and Barcelona.

Now, Herzog is taking another firm step forward with the release of his new studio album, Disco de Cristal, a work accompanied by a revitalised, powerful and magnetic live show. Barcelona’s iconic Apolo venue will be the perfect setting for a concert that promises to win over hearts through pure emotion and an intimate connection with the audience.